{"id":1776,"date":"2014-11-23T23:33:45","date_gmt":"2014-11-23T19:33:45","guid":{"rendered":"http:\/\/content-analysis.ru\/?p=1776"},"modified":"2015-03-10T11:08:29","modified_gmt":"2015-03-10T07:08:29","slug":"tematicheskoe-kodirovanie-k-kontent-analiz-ishhem-glavnye-temy-teksta","status":"publish","type":"post","link":"http:\/\/content-analysis.ru\/index.php\/translations\/tematicheskoe-kodirovanie-k-kontent-analiz-ishhem-glavnye-temy-teksta\/","title":{"rendered":"\u0422\u0435\u043c\u0430\u0442\u0438\u0447\u0435\u0441\u043a\u043e\u0435 \u043a\u043e\u0434\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u0435 \u0432 \u043a\u0430\u0447\u0435\u0441\u0442\u0432\u0435\u043d\u043d\u043e\u043c \u0430\u043d\u0430\u043b\u0438\u0437\u0435: \u0438\u0449\u0435\u043c \u0433\u043b\u0430\u0432\u043d\u044b\u0435 \u0442\u0435\u043c\u044b \u0442\u0435\u043a\u0441\u0442\u0430"},"content":{"rendered":"<p>\u0417\u0434\u0440\u0430\u0432\u0441\u0442\u0432\u0443\u0439\u0442\u0435, \u0443\u0432\u0430\u0436\u0430\u0435\u043c\u044b\u0435 \u0447\u0438\u0442\u0430\u0442\u0435\u043b\u0438 \u0431\u043b\u043e\u0433\u0430 \u043e \u043a\u043e\u043d\u0442\u0435\u043d\u0442-\u0430\u043d\u0430\u043b\u0438\u0437\u0435!<\/p>\n<p>\u041a\u0430\u043a \u0438 \u043e\u0431\u0435\u0449\u0430\u043b \u0432 <a href=\"http:\/\/content-analysis.ru\/index.php\/translations\/etapy-kachestvennogo-analiza-po-alanu-brajmanu\/\" target=\"_blank\">\u043f\u0440\u0435\u0434\u044b\u0434\u0443\u0449\u0435\u043c \u043f\u043e\u0441\u0442\u0435 \u043e\u0431 \u0430\u043b\u0433\u043e\u0440\u0438\u0442\u043c\u0435 \u043f\u0440\u043e\u0432\u0435\u0434\u0435\u043d\u0438\u044f \u043a\u0430\u0447\u0435\u0441\u0442\u0432\u0435\u043d\u043d\u043e\u0433\u043e \u0438\u0441\u0441\u043b\u0435\u0434\u043e\u0432\u0430\u043d\u0438\u044f<\/a>, \u043f\u0440\u043e\u0434\u043e\u043b\u0436\u0430\u044e \u043f\u0435\u0440\u0435\u0432\u043e\u0434 \u043e\u0441\u043d\u043e\u0432\u043d\u044b\u0445 \u043c\u044b\u0441\u043b\u0435\u0439 \u0438\u0437 \u0432\u0438\u0434\u0435\u043e-\u043b\u0435\u043a\u0446\u0438\u0439 \u043e \u043a\u0430\u0447\u0435\u0441\u0442\u0432\u0435\u043d\u043d\u044b\u0445 \u0438\u0441\u0441\u043b\u0435\u0434\u043e\u0432\u0430\u043d\u0438\u044f\u0445 \u043e\u0442 \u0410\u043b\u0430\u043d\u0430 \u0411\u0440\u0430\u0439\u043c\u0430\u043d\u0430.<\/p>\n<p>\u0421\u0435\u0433\u043e\u0434\u043d\u044f \u0440\u0435\u0447\u044c \u043f\u043e\u0439\u0434\u0435\u0442 \u043e \u043a\u043e\u0434\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u0438 \u0442\u0435\u043c, \u0437\u0432\u0443\u0447\u0430\u0449\u0438\u0445 \u0432 \u0442\u0435\u043a\u0441\u0442\u0430\u0445 &#8212; \u0442\u0435\u043c\u0430\u0442\u0438\u0447\u0435\u0441\u043a\u043e\u043c \u043a\u043e\u0434\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u0438.<\/p>\n<figure id=\"attachment_1777\" aria-describedby=\"caption-attachment-1777\" style=\"width: 480px\" class=\"wp-caption aligncenter\"><a href=\"http:\/\/content-analysis.ru\/wp-content\/uploads\/\/2014\/11\/alan.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-1777\" src=\"http:\/\/content-analysis.ru\/wp-content\/uploads\/\/2014\/11\/alan.jpg\" alt=\"\u0410\u043b\u0430\u043d \u0411\u0440\u0430\u0439\u043c\u0430\u043d\" width=\"480\" height=\"360\" srcset=\"http:\/\/content-analysis.ru\/wp-content\/uploads\/2014\/11\/alan.jpg 480w, http:\/\/content-analysis.ru\/wp-content\/uploads\/2014\/11\/alan-300x225.jpg 300w, http:\/\/content-analysis.ru\/wp-content\/uploads\/2014\/11\/alan-400x300.jpg 400w\" sizes=\"auto, (max-width: 480px) 100vw, 480px\" \/><\/a><figcaption id=\"caption-attachment-1777\" class=\"wp-caption-text\">\u0410\u043b\u0430\u043d \u0411\u0440\u0430\u0439\u043c\u0430\u043d<\/figcaption><\/figure>\n<p>\u0421\u043e\u0431\u0441\u0442\u0432\u0435\u043d\u043d\u043e, \u0441\u0430\u043c\u043e \u0432\u0438\u0434\u0435\u043e \u043d\u0435 \u043e\u0441\u043e\u0431\u043e \u0438\u043d\u0444\u043e\u0440\u043c\u0430\u0442\u0438\u0432\u043d\u043e \u0438 \u0432 \u043e\u0431\u0449\u0435\u043c \u043e\u043d\u043e \u043e\u0447\u0435\u043d\u044c \u043a\u043e\u0440\u043e\u0442\u043a\u043e\u0435. \u041d\u043e \u0438 \u0432\u0440\u0435\u043c\u0435\u043d\u0438 \u043d\u0430 \u044d\u0442\u043e\u0442 \u043f\u043e\u0441\u0442, \u0447\u0435\u0441\u0442\u043d\u043e \u0433\u043e\u0432\u043e\u0440\u044f, \u0442\u043e\u0436\u0435 \u043e\u0441\u0442\u0430\u043b\u043e\u0441\u044c \u043c\u0430\u043b\u043e \u0441\u0435\u0433\u043e\u0434\u043d\u044f \ud83d\ude42<!--more--><\/p>\n<p><iframe loading=\"lazy\" src=\"\/\/www.youtube.com\/embed\/B_YXR9kp1_o?feature=player_detailpage\" width=\"640\" height=\"360\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><br \/>\n\u0412\u043d\u0430\u0447\u0430\u043b\u0435, \u0410\u043b\u0430\u043d \u043f\u0440\u0435\u0434\u043b\u0430\u0433\u0430\u0435\u0442 \u043d\u0430\u043c \u043a\u043b\u0430\u0441\u0441\u0438\u0444\u0438\u043a\u0430\u0446\u0438\u044e \u0432\u0438\u0434\u043e\u0432 \u0442\u0435\u043c\u0430\u0442\u0438\u0447\u0435\u0441\u043a\u043e\u0433\u043e \u043a\u043e\u0434\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u044f. \u0418\u0445 4:<\/p>\n<ol>\n<li>\u041e\u0431\u043e\u0441\u043d\u043e\u0432\u0430\u043d\u043d\u0430\u044f \u0442\u0435\u043e\u0440\u0438\u044f (Grounded Theory) (\u043f\u043e\u0434\u0440\u0430\u0437\u0443\u043c\u0435\u0432\u0430\u0435\u0442 \u043f\u043e\u0434 \u0441\u043e\u0431\u043e\u0439 \u043a\u043e\u0434\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u0435 \u0431\u0435\u0437 \u043e\u043f\u043e\u0440\u044b \u043d\u0430 \u043f\u0440\u0435\u0434\u0432\u0430\u0440\u0438\u0442\u0435\u043b\u044c\u043d\u043e \u043d\u0430\u0439\u0434\u0435\u043d\u043d\u0443\u044e \u0442\u0435\u043e\u0440\u0438\u044e (\u043e\u0431\u044b\u0447\u043d\u043e, \u0432\u043d\u0430\u0447\u0430\u043b\u0435 \u0438\u0449\u0443\u0442 \u0442\u0435\u043e\u0440\u0438\u044e, \u043f\u043e\u0442\u043e\u043c \u043d\u0430 \u043e\u0441\u043d\u043e\u0432\u0435 \u0430\u043a\u0442\u0443\u0430\u043b\u044c\u043d\u044b\u0445 \u043a\u043e\u043d\u0446\u0435\u043f\u0446\u0438\u0439 \u043f\u0440\u043e\u0432\u043e\u0434\u044f\u0442 \u043f\u0440\u0430\u043a\u0442\u0438\u0447\u0435\u0441\u043a\u0443\u044e \u0447\u0430\u0441\u0442\u044c). \u0412\u043a\u043b\u044e\u0447\u0430\u0435\u0442 \u0432 \u0441\u0435\u0431\u044f \u0442\u043e, \u0447\u0442\u043e \u0431\u044b\u043b\u043e \u0440\u0430\u0441\u0441\u043c\u043e\u0442\u0440\u0435\u043d\u043e \u043d\u0430\u043c\u0438 \u0432 \u043f\u0440\u0435\u0434\u044b\u0434\u0443\u0449\u0435\u043c \u043f\u043e\u0441\u0442\u0435 (\u043e\u0442\u043a\u0440\u044b\u0442\u043e\u0435 \u043a\u043e\u0434\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u0435, \u043e\u0441\u0435\u0432\u043e\u0435 \u043a\u043e\u0434\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u0435 \u0438 \u0441\u0435\u043b\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0435 (\u0438\u0437\u0431\u0438\u0440\u0430\u0442\u0435\u043b\u044c\u043d\u043e\u0435) \u043a\u043e\u0434\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u0435).<\/li>\n<li>\u0418\u043d\u0442\u0435\u0440\u043f\u0440\u0435\u0442\u0430\u0442\u0438\u0432\u043d\u044b\u0439 \u0444\u0435\u043d\u043e\u043c\u0435\u043d\u043e\u043b\u043e\u0433\u0438\u0447\u0435\u0441\u043a\u0438\u0439 \u0430\u043d\u0430\u043b\u0438\u0437 (interpretative phenomenological analysis). \u041f\u0430\u0440\u0434\u043e\u043d \u043c\u0443\u0430 \u0437\u0430 \u043d\u0430\u0437\u0432\u0430\u043d\u0438\u0435 &#8212; \u043d\u0435 \u043d\u0430\u0448\u0435\u043b, \u0447\u0442\u043e \u0431 \u043a\u0442\u043e-\u0442\u043e \u043e\u043f\u0443\u0431\u043b\u0438\u043a\u043e\u0432\u0430\u043b \u044d\u0442\u043e\u0442 \u0442\u0435\u0440\u043c\u0438\u043d \u0432 \u0440\u0443\u043d\u0435\u0442\u0435. \u041f\u043e\u044d\u0442\u043e\u043c\u0443 \u043f\u0435\u0440\u0435\u0432\u0435\u043b \u043a\u0430\u043a \u0441\u043c\u043e\u0433 \ud83d\ude42 \u0420\u0430\u0431\u043e\u0442\u0430 \u043f\u043e \u0438\u043d\u0442\u0435\u0440\u043f\u0440\u0435\u0442\u0430\u0442\u0438\u0432\u043d\u043e\u043c\u0443 \u0444\u0435\u043d\u043e\u043c\u0435\u043d\u043e\u043b\u043e\u0433\u0438\u0447\u0435\u0441\u043a\u043e\u043c\u0443 \u0430\u043d\u0430\u043b\u0438\u0437\u0443 \u043d\u0430\u0446\u0435\u043b\u0435\u043d\u0430 \u043d\u0430 \u0438\u0434\u0435\u043d\u0442\u0438\u0444\u0438\u043a\u0430\u0446\u0438\u044e \u0438\u043d\u0442\u0435\u0440\u043f\u0440\u0435\u0442\u0430\u0446\u0438\u0439 \u0442\u043e\u0433\u043e \u0438\u043b\u0438 \u0438\u043d\u043e\u0433\u043e \u0444\u0435\u043d\u043e\u043c\u0435\u043d\u0430 \u043a\u043e\u043d\u043a\u0440\u0435\u0442\u043d\u044b\u043c \u0447\u0435\u043b\u043e\u0432\u0435\u043a\u043e\u043c \u0432 \u043a\u043e\u043d\u043a\u0440\u0435\u0442\u043d\u044b\u0445 \u043e\u0431\u0441\u0442\u043e\u044f\u0442\u0435\u043b\u044c\u0441\u0442\u0432\u0430\u0445.<\/li>\n<li>\u0428\u0430\u0431\u043b\u043e\u043d\u043d\u044b\u0439 \u0430\u043d\u0430\u043b\u0438\u0437 (Template analysis) &#8212; \u043e\u043f\u044f\u0442\u044c \u043c\u043e\u0439 \u043f\u0435\u0440\u0435\u0432\u043e\u0434, \u0443\u0436 \u043f\u0440\u043e\u0441\u0442\u0438\u0442\u0435 \ud83d\ude42 \u041e\u0442\u0434\u0435\u043b\u044c\u043d\u0430\u044f \u043e\u0433\u0440\u043e\u043c\u043d\u0430\u044f \u0442\u0435\u043c\u0430. \u041e\u0431 \u0430\u043d\u0430\u043b\u0438\u0437\u0435 \u043f\u043e \u0448\u0430\u0431\u043b\u043e\u043d\u0443 \u043c\u043e\u0436\u043d\u043e \u043f\u043e\u0441\u043c\u043e\u0442\u0440\u0435\u0442\u044c \u043a\u0443\u0447\u0443 \u0432\u0438\u0434\u0435\u043e, \u043d\u0430\u0447\u0430\u0432, \u043d\u0430\u043f\u0440\u0438\u043c\u0435\u0440, \u0441 \u0442\u043e\u0433\u043e, \u043a\u043e\u0442\u043e\u0440\u043e\u0435 \u043d\u0438\u0436\u0435. \u041c\u043e\u0436\u0435\u0442 \u0431\u044b\u0442\u044c \u043f\u0435\u0440\u0435\u0432\u0435\u0434\u0443 \u0438 \u044d\u0442\u0438 \u0432\u0438\u0434\u0435\u043e \u043d\u0430 \u0440\u0443\u0441\u0441\u043a\u0438\u0439 \u0437\u0434\u0435\u0441\u044c \u043d\u0430 \u0431\u043b\u043e\u0433\u0435, \u043d\u0435\u0441\u043a\u043e\u043b\u044c\u043a\u043e \u043f\u043e\u0437\u0436\u0435, \u043a\u0430\u043a \u0437\u0430\u043a\u043e\u043d\u0447\u0443 \u0441 \u0442\u0435\u043a\u0443\u0449\u0435\u0439 \u0441\u0435\u0440\u0438\u0435\u0439 \u043b\u0435\u043a\u0446\u0438\u0439.<br \/>\n<iframe loading=\"lazy\" src=\"\/\/www.youtube.com\/embed\/EEIt5pag4Z8?feature=player_embedded\" width=\"640\" height=\"360\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><br \/>\n\u0421\u043e\u0431\u0441\u0442\u0432\u0435\u043d\u043d\u043e, \u044d\u0442\u043e \u043a\u043e\u0434\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u0435 \u043f\u043e \u0441\u043e\u0437\u0434\u0430\u043d\u043d\u043e\u043c\u0443 \u0448\u0430\u0431\u043b\u043e\u043d\u0443 \u0438\u0437 \u043a\u043e\u0434\u043e\u0432, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u043c\u043e\u0433\u0443\u0442 \u0431\u044b\u0442\u044c \u0438\u0435\u0440\u0430\u0440\u0445\u0438\u0447\u0435\u0441\u043a\u0438 \u0441\u0442\u0440\u0443\u043a\u0442\u0443\u0440\u0438\u0440\u043e\u0432\u0430\u043d\u044b (\u0420\u043e\u0434\u0438\u0442\u0435\u043b\u044c\u0441\u043a\u0438\u0435\/\u0434\u043e\u0447\u0435\u0440\u043d\u0438\u0435 \u043a\u043e\u0434\u044b (parent and child codes \u0438\u043b\u0438 subcodes. \u0410 \u0435\u0449\u0435 \u0431\u044b\u0432\u0430\u044e\u0442 \u0441\u0443\u043f\u0435\u0440\u043a\u043e\u0434\u044b (supercodes) &#8212; \u044d\u0442\u043e \u0430\u043a\u0442\u0443\u0430\u043b\u044c\u043d\u043e \u0434\u043b\u044f \u0441\u0435\u043b\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0433\u043e \u043a\u043e\u0434\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u044f, \u043d\u0430\u043f\u0440\u0438\u043c\u0435\u0440, \u043d\u043e \u0449\u0430\u0441 \u043d\u0435 \u0431\u0443\u0434\u0435\u043c \u043f\u0440\u043e \u044d\u0442\u043e)). \u0421\u0430\u043c \u0448\u0430\u0431\u043b\u043e\u043d \u043c\u043e\u0436\u0435\u0442 \u0434\u043e\u0440\u0430\u0431\u0430\u0442\u044b\u0432\u0430\u0442\u044c\u0441\u044f, \u043d\u043e \u043f\u0440\u0438 \u0443\u0441\u043b\u043e\u0432\u0438\u0438, \u0447\u0442\u043e \u043f\u043e\u0441\u043b\u0435 \u0435\u0433\u043e \u043c\u043e\u0434\u0438\u0444\u0438\u043a\u0430\u0446\u0438\u0438, \u043a\u043e\u0434\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u0435 \u0442\u0435\u043a\u0441\u0442\u043e\u0432 \u043f\u0440\u0438\u0434\u0435\u0442\u0441\u044f \u043d\u0430\u0447\u0430\u0442\u044c \u0437\u0430\u043d\u043e\u0432\u043e.<br \/>\n\u0412\u043e\u0442 \u043f\u0440\u0438\u043c\u0435\u0440 \u0438\u0435\u0440\u0430\u0440\u0445\u0438\u0447\u0435\u0441\u043a\u043e\u0439 \u0441\u0438\u0441\u0442\u0435\u043c\u044b \u043a\u043e\u0434\u043e\u0432 \u043e\u0434\u043d\u043e\u0433\u043e \u043c\u043e\u0435\u0433\u043e \u0438\u0441\u0441\u043b\u0435\u0434\u043e\u0432\u0430\u043d\u0438\u044f (\u043e \u043f\u0440\u043e\u0431\u043b\u0435\u043c\u0435 \u043a\u043e\u0440\u0440\u0443\u043f\u0446\u0438\u0438 \u0432 \u043f\u043e\u043b\u0438\u0446\u0438\u0438 \u0420\u0424 \u0433\u043b\u0430\u0437\u0430\u043c\u0438 \u0438\u043d\u043e\u0441\u0442\u0440\u0430\u043d\u0446\u0435\u0432 \u0438 \u0440\u043e\u0441\u0441\u0438\u044f\u043d \u0432 \u0441\u0440\u0430\u0432\u043d\u0435\u043d\u0438\u0438):<\/p>\n<figure id=\"attachment_1778\" aria-describedby=\"caption-attachment-1778\" style=\"width: 433px\" class=\"wp-caption aligncenter\"><a href=\"http:\/\/content-analysis.ru\/wp-content\/uploads\/\/2014\/11\/dedoose_codes.png\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-1778\" src=\"http:\/\/content-analysis.ru\/wp-content\/uploads\/\/2014\/11\/dedoose_codes.png\" alt=\"\u0442\u0435\u043c\u0430\u0442\u0438\u0447\u0435\u0441\u043a\u043e\u0435 \u043a\u043e\u0434\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u0435 \u0432 dedoose\" width=\"433\" height=\"641\" srcset=\"http:\/\/content-analysis.ru\/wp-content\/uploads\/2014\/11\/dedoose_codes.png 433w, http:\/\/content-analysis.ru\/wp-content\/uploads\/2014\/11\/dedoose_codes-202x300.png 202w, http:\/\/content-analysis.ru\/wp-content\/uploads\/2014\/11\/dedoose_codes-400x592.png 400w\" sizes=\"auto, (max-width: 433px) 100vw, 433px\" \/><\/a><figcaption id=\"caption-attachment-1778\" class=\"wp-caption-text\">\u0442\u0435\u043c\u0430\u0442\u0438\u0447\u0435\u0441\u043a\u043e\u0435 \u043a\u043e\u0434\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u0435 \u0432 dedoose<\/figcaption><\/figure>\n<p>\u041f\u043e\u0447\u0438\u0442\u0430\u0442\u044c \u043f\u0440\u043e \u044d\u0442\u043e\u0442 \u0432\u0430\u0440\u0438\u0430\u043d\u0442 \u0442\u0435\u043c\u0430\u0442\u0438\u0447\u0435\u0441\u043a\u043e\u0433\u043e-\u043a\u043e\u0434\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u044f \u043c\u043e\u0436\u043d\u043e \u0432\u043e\u0442 <a href=\"http:\/\/www.hud.ac.uk\/hhs\/research\/template-analysis\/\" target=\"_blank\">\u041d\u0410 \u042d\u0422\u041e\u041c \u0421\u0410\u0419\u0422\u0415<\/a> \u043f\u0440\u043e\u0444\u0435\u0441\u0441\u043e\u0440\u0430 \u041d\u0438\u0433\u0435\u043b\u044f \u041a\u0438\u043d\u0433\u0430 \u0438\u0437 \u0443\u043d\u0438\u0432\u0435\u0440\u0441\u0438\u0442\u0435\u0442\u0430 \u0425\u0430\u0434\u0434\u0435\u0440\u0441\u0444\u0438\u043b\u0434.\u00a0 <a href=\"https:\/\/www.facebook.com\/TemplateAnalysis\" target=\"_blank\">\u0412\u041e\u0422 \u0422\u0423\u0422<\/a> \u0441\u043e\u043e\u0442\u0432\u0435\u0442\u0441\u0442\u0432\u0443\u044e\u0449\u0435\u0435 \u0441\u043e\u043e\u0431\u0449\u0435\u0441\u0442\u0432\u043e \u043d\u0430 facebook &#8212; \u0442\u043e\u0436\u0435 \u043f\u043e \u0448\u0430\u0431\u043b\u043e\u043d\u043d\u043e\u043c\u0443 (template) \u0430\u043d\u0430\u043b\u0438\u0437\u0443.<\/li>\n<li>\u0421\u0442\u0440\u0443\u043a\u0442\u0443\u0440\u043d\u044b\u0439 \u0430\u043d\u0430\u043b\u0438\u0437 (framework analsysis) &#8212; \u0441\u043d\u043e\u0432\u0430 \u043c\u043e\u0439 \u043f\u0435\u0440\u0435\u0432\u043e\u0434 \u0438 \u0432 \u0434\u0430\u043d\u043d\u043e\u043c \u0441\u043b\u0443\u0447\u0430\u0435 &#8212; \u0442\u043e\u0447\u043d\u043e \u043d\u0435 \u0441\u0430\u043c\u044b\u0439 \u043b\u0443\u0447\u0448\u0438\u0439. \u0427\u0435\u0441\u0442\u043d\u043e \u0433\u043e\u0432\u043e\u0440\u044f, \u043f\u043e \u043e\u043f\u0438\u0441\u0430\u043d\u0438\u044e \u0441\u0442\u0440\u0443\u043a\u0442\u0443\u0440\u043d\u044b\u0439 \u0430\u043d\u0430\u043b\u0438\u0437 \u043e\u0447\u0435\u043d\u044c \u0441\u0445\u043e\u0436 \u0441 \u0448\u0430\u0431\u043b\u043e\u043d\u043d\u044b\u043c \u0430\u043d\u0430\u043b\u0438\u0437\u043e\u043c, \u0438 \u0432 \u0447\u0435\u043c \u0440\u0430\u0437\u043d\u0438\u0446\u0430 &#8212; \u0445\u0437. \u0420\u0430\u0437\u0431\u0435\u0440\u0443\u0441\u044c &#8212; \u043d\u0430\u043f\u0438\u0448\u0443 \ud83d\ude42 \u0412\u043e\u043e\u0431\u0449\u0435, \u043a\u0430\u043a \u044f \u043f\u043e\u043d\u044f\u043b, \u0432 \u0442\u0435\u0440\u043c\u0438\u043d\u043e\u043b\u043e\u0433\u0438\u0438 \u0442\u0435\u043c\u0430\u0442\u0438\u0447\u0435\u0441\u043a\u043e\u0433\u043e \u043a\u043e\u0434\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u044f \u0434\u0430 \u0438 \u0432 \u043a\u0430\u0447\u0435\u0441\u0442\u0432\u0435\u043d\u043d\u044b\u0445 \u043c\u0435\u0442\u043e\u0434\u0430\u0445 \u0432\u043e\u043e\u0431\u0449\u0435 \u0441\u0443\u0449\u0435\u0441\u0442\u0432\u0443\u0435\u0442 \u043d\u0435\u0441\u043b\u0430\u0431\u0430\u044f \u043f\u0443\u0442\u0430\u043d\u0438\u0446\u0430.<\/li>\n<\/ol>\n<p>\u0414\u0430\u043b\u044c\u0448\u0435 \u0432 \u0432\u0438\u0434\u0435\u043e \u0438\u0434\u0435\u0442 \u0440\u0435\u0447\u044c \u043e \u0442\u043e\u043c, \u043a\u0430\u043a \u0432\u044b\u0433\u043b\u044f\u0434\u0438\u0442 \u0437\u0430\u043a\u043e\u0434\u0438\u0440\u043e\u0432\u0430\u043d\u043d\u044b\u0439 \u0442\u0435\u043a\u0441\u0442. \u0412\u043e\u0442 \u0442\u0430\u043a \u043e\u043d \u0432\u044b\u0433\u043b\u044f\u0434\u0438\u0442 \u0432 \u0432\u0438\u0434\u0435\u043e:<\/p>\n<figure id=\"attachment_1779\" aria-describedby=\"caption-attachment-1779\" style=\"width: 773px\" class=\"wp-caption aligncenter\"><a href=\"http:\/\/content-analysis.ru\/wp-content\/uploads\/\/2014\/11\/coded-text.png\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-1779\" src=\"http:\/\/content-analysis.ru\/wp-content\/uploads\/\/2014\/11\/coded-text.png\" alt=\"\u043a\u043e\u0434\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u0435 \u0442\u0435\u043a\u0441\u0442\u0430\" width=\"773\" height=\"541\" srcset=\"http:\/\/content-analysis.ru\/wp-content\/uploads\/2014\/11\/coded-text.png 773w, http:\/\/content-analysis.ru\/wp-content\/uploads\/2014\/11\/coded-text-300x209.png 300w, http:\/\/content-analysis.ru\/wp-content\/uploads\/2014\/11\/coded-text-400x279.png 400w\" sizes=\"auto, (max-width: 773px) 100vw, 773px\" \/><\/a><figcaption id=\"caption-attachment-1779\" class=\"wp-caption-text\">\u043a\u043e\u0434\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u0435 \u0442\u0435\u043a\u0441\u0442\u0430<\/figcaption><\/figure>\n<p>\u0415\u0449\u0435 \u0410\u043b\u0430\u043d \u0433\u043e\u0432\u043e\u0440\u0438\u0442, \u0447\u0442\u043e \u043a\u043e\u0434\u044b \u043c\u043e\u0433\u0443\u0442 \u043d\u0430\u043b\u0435\u0437\u0430\u0442\u044c \u0434\u0440\u0443\u0433 \u043d\u0430 \u0434\u0440\u0443\u0433\u0430 (overlap) &#8212; \u0442\u043e \u0435\u0441\u0442\u044c \u043e\u0434\u0438\u043d \u0438 \u0442\u043e\u0442 \u0436\u0435 \u0442\u0435\u043a\u0441\u0442 \u0432 \u043d\u0430\u0448\u0435\u043c \u0441\u043b\u0443\u0447\u0430\u0435 \u043c\u043e\u0436\u0435\u0442 \u0432\u043a\u043b\u044e\u0447\u0430\u0442\u044c \u0432 \u0441\u0435\u0431\u044f \u043d\u0435\u0441\u043a\u043e\u043b\u044c\u043a\u043e \u0442\u0435\u043c\u0430\u0442\u0438\u043a.<\/p>\n<p>\u0414\u0430\u043b\u0435\u0435 \u043f\u0440\u0435\u0434\u043b\u0430\u0433\u0430\u0435\u0442\u0441\u044f \u0441\u0442\u0430\u043d\u0434\u0430\u0440\u0442\u043d\u043e\u0435 \u043e\u043f\u0438\u0441\u0430\u043d\u0438\u0435 \u0442\u0435\u043c\u0430\u0442\u0438\u0447\u0435\u0441\u043a\u043e\u0433\u043e \u043a\u043e\u0434\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u044f \u0438 \u0442\u0440\u0435\u0431\u043e\u0432\u0430\u043d\u0438\u0439 \u043a \u043d\u0435\u043c\u0443:<\/p>\n<ul>\n<li>\u041a\u0430\u0436\u0434\u043e\u043c\u0443 \u043a\u043e\u0434\u0443 \u043d\u0430\u0434\u043e \u0434\u0430\u0442\u044c \u043d\u0430\u0437\u0432\u0430\u043d\u0438\u0435 \u0438 \u043a\u043e\u043d\u043a\u0440\u0435\u0442\u043d\u043e\u0435 \u0447\u0435\u0442\u043a\u043e\u0435 \u043e\u043f\u0438\u0441\u0430\u043d\u0438\u0435<\/li>\n<li>\u041d\u0430\u0439\u0434\u0438\u0442\u0435 \u0441\u0435\u0433\u043c\u0435\u043d\u0442\u044b \u0442\u0435\u043a\u0441\u0442\u0430, \u0432 \u043a\u043e\u0442\u043e\u0440\u044b\u0445 \u0437\u0432\u0443\u0447\u0430\u0442 \u0442\u0435\u043c\u044b, \u0441\u043e\u043e\u0442\u0432\u0435\u0442\u0441\u0442\u0432\u0443\u044e\u0449\u0438\u0435 \u043a\u043e\u0434\u0430\u043c<\/li>\n<li>\u0421\u0435\u0433\u043c\u0435\u043d\u0442\u0430\u043c\u0438 \u043c\u043e\u0433\u0443\u0442 \u0431\u044b\u0442\u044c \u0444\u0440\u0430\u0437\u044b, \u043f\u0440\u0435\u0434\u043b\u043e\u0436\u0435\u043d\u0438\u044f\u00a0 \u0438 \u0434\u0430\u0436\u0435 \u0430\u0431\u0437\u0430\u0446\u044b<\/li>\n<li>\u041a\u043e\u0434\u044b \u043c\u043e\u0433\u0443\u0442 \u0434\u0440\u0443\u0433 \u043d\u0430 \u0434\u0440\u0443\u0433\u0430 \u043d\u0430\u043b\u0435\u0437\u0430\u0442\u044c (\u043e\u0439, \u0443\u0436\u0435 \u043f\u0438\u0441\u0430\u043b \u043e\u0431 \u044d\u0442\u043e\u043c). \u0422\u043e \u0435\u0441\u0442\u044c \u043d\u0435\u0442 \u043e\u0433\u0440\u0430\u043d\u0438\u0447\u0435\u043d\u0438\u0439 \u043f\u043e \u043a\u043e\u043b\u0438\u0447\u0435\u0441\u0442\u0432\u0443 \u043a\u043e\u0434\u043e\u0432, \u043a\u043e\u0442\u043e\u0440\u044b\u043c\u0438 \u0437\u0430\u043a\u043e\u0434\u0438\u0440\u043e\u0432\u0430\u043d \u0441\u0435\u0433\u043c\u0435\u043d\u0442 \u0442\u0435\u043a\u0441\u0442\u0430: \u044d\u0442\u043e \u043d\u0435 \u043e\u0431\u044f\u0437\u0430\u0442\u0435\u043b\u044c\u043d\u043e \u043e\u0434\u0438\u043d \u043a\u043e\u0434.<\/li>\n<\/ul>\n<p>\u041d\u0430 \u0441\u0435\u0433\u043e\u0434\u043d\u044f \u0432\u0441\u0451 \ud83d\ude42 \u0412 \u0441\u043b\u0435\u0434\u0443\u044e\u0449\u0438\u0439 \u0440\u0430\u0437 \u0431\u0443\u0434\u0435\u0442 \u0441\u043b\u0435\u0434\u0443\u044e\u0449\u0435\u0435 \u0432\u0438\u0434\u0435\u043e \u0438\u0437 \u0441\u0435\u0440\u0438\u0438 \u043b\u0435\u043a\u0446\u0438\u0439 \u0410\u043b\u0430\u043d\u0430 \u0411\u0440\u0430\u0439\u043c\u0430\u043d\u0430 &#8212; \u0442\u043e\u0436\u0435 \u043e \u043a\u043e\u0434\u0430\u0445.<\/p>\n<p>\u0411\u0430\u0439!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u0417\u0434\u0440\u0430\u0432\u0441\u0442\u0432\u0443\u0439\u0442\u0435, \u0443\u0432\u0430\u0436\u0430\u0435\u043c\u044b\u0435 \u0447\u0438\u0442\u0430\u0442\u0435\u043b\u0438 \u0431\u043b\u043e\u0433\u0430 \u043e \u043a\u043e\u043d\u0442\u0435\u043d\u0442-\u0430\u043d\u0430\u043b\u0438\u0437\u0435! \u041a\u0430\u043a \u0438 \u043e\u0431\u0435\u0449\u0430\u043b \u0432 \u043f\u0440\u0435\u0434\u044b\u0434\u0443\u0449\u0435\u043c \u043f\u043e\u0441\u0442\u0435 \u043e\u0431 \u0430\u043b\u0433\u043e\u0440\u0438\u0442\u043c\u0435 \u043f\u0440\u043e\u0432\u0435\u0434\u0435\u043d\u0438\u044f \u043a\u0430\u0447\u0435\u0441\u0442\u0432\u0435\u043d\u043d\u043e\u0433\u043e \u0438\u0441\u0441\u043b\u0435\u0434\u043e\u0432\u0430\u043d\u0438\u044f, \u043f\u0440\u043e\u0434\u043e\u043b\u0436\u0430\u044e \u043f\u0435\u0440\u0435\u0432\u043e\u0434 \u043e\u0441\u043d\u043e\u0432\u043d\u044b\u0445 \u043c\u044b\u0441\u043b\u0435\u0439 \u0438\u0437 \u0432\u0438\u0434\u0435\u043e-\u043b\u0435\u043a\u0446\u0438\u0439 \u043e \u043a\u0430\u0447\u0435\u0441\u0442\u0432\u0435\u043d\u043d\u044b\u0445 \u0438\u0441\u0441\u043b\u0435\u0434\u043e\u0432\u0430\u043d\u0438\u044f\u0445 \u043e\u0442 \u0410\u043b\u0430\u043d\u0430 \u0411\u0440\u0430\u0439\u043c\u0430\u043d\u0430. \u0421\u0435\u0433\u043e\u0434\u043d\u044f \u0440\u0435\u0447\u044c \u043f\u043e\u0439\u0434\u0435\u0442 \u043e \u043a\u043e\u0434\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u0438 \u0442\u0435\u043c, \u0437\u0432\u0443\u0447\u0430\u0449\u0438\u0445 \u0432 \u0442\u0435\u043a\u0441\u0442\u0430\u0445 &#8212; \u0442\u0435\u043c\u0430\u0442\u0438\u0447\u0435\u0441\u043a\u043e\u043c \u043a\u043e\u0434\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u0438. \u0421\u043e\u0431\u0441\u0442\u0432\u0435\u043d\u043d\u043e, \u0441\u0430\u043c\u043e \u0432\u0438\u0434\u0435\u043e \u043d\u0435 \u043e\u0441\u043e\u0431\u043e \u0438\u043d\u0444\u043e\u0440\u043c\u0430\u0442\u0438\u0432\u043d\u043e \u0438 \u0432 \u043e\u0431\u0449\u0435\u043c \u043e\u043d\u043e \u043e\u0447\u0435\u043d\u044c \u043a\u043e\u0440\u043e\u0442\u043a\u043e\u0435. \u041d\u043e \u0438 &hellip; <a href=\"http:\/\/content-analysis.ru\/index.php\/translations\/tematicheskoe-kodirovanie-k-kontent-analiz-ishhem-glavnye-temy-teksta\/\" class=\"more-link\">\u0427\u0438\u0442\u0430\u0442\u044c \u0434\u0430\u043b\u0435\u0435 <span class=\"screen-reader-text\">\u0422\u0435\u043c\u0430\u0442\u0438\u0447\u0435\u0441\u043a\u043e\u0435 \u043a\u043e\u0434\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u0435 \u0432 \u043a\u0430\u0447\u0435\u0441\u0442\u0432\u0435\u043d\u043d\u043e\u043c \u0430\u043d\u0430\u043b\u0438\u0437\u0435: \u0438\u0449\u0435\u043c \u0433\u043b\u0430\u0432\u043d\u044b\u0435 \u0442\u0435\u043c\u044b 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